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Generation Like poster

Generation Like (2014)

Movie · 2014 · Documentary · 54 min · ★ 7/10

Directed by Frank Koughan, Douglas Rushkoff

Are kids using social media or is social media using kids?

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Overview

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.

Cast